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PERFUME AS

A Medium 

FOR

 

 
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WE BELIEVE THE USE OF FRAGRANCE SHOULD NOT BE LIMITED TO ONLY ENHANCING OUR PHYSICAL APPEARANCE, BUT SHOULD ALSO BROADEN OUR EMOTIONAL, INTELLECTUAL AND CULTURAL EXPERIENCE. BY USING SCENT AS A DEVISE FOR DEEPENING AND EXPANDING THE EXPERIENCE OF ART ACROSS A RANGE OF CREATIVE DISCIPLINES, FOLIE À PLUSIEURS (/MADNESS OF MANY) IS THE "ART HOUSE" PERFUMERY OF STUDIO FOLIE THAT AIMS TO ELEVATE THE CULTURAL VALUE OF FRAGRANCE AND ITS RELATIONSHIP TO OUR HUMAN EXPERIENCE. ALL PERFUMES RELEASED UNDER FOLIE À PLUSIEURS ARE FROM THE ARCHIVE'S OF STUDIO FOLIE'S OLFACTIVE WORKS, COLLABORATIONS AND ONGOING CREATIVE CULTURAL PROGRAMS DEVELOPED AROUND DIFFERENT ARTISTIC MEDIUMS.

 

 

MANIFESTE
POUR
LA FOLIE / CRÉATIVITÉ / PARFUM

FOLIE MANIFESTO: MAKING SCENTS OF NONSCENTS

 

IDEAS

LET YOUR IDEAS, BECOME YOUR IDEALS. ANYONE CAN ARRIVE AT A GOOD IDEA FOR A PEFUME, BUT FEW CAN CREATE ONE WITH A TRUE AIM OF ENDEAVOR FREE OF COMPROMISE. 

 

BRANDING

LESS BRANDING THE BETTER. NO BRANDING THE BEST. IF THE BRANDING DETERIORATES OVER TIME IN ITSELF IT BECOMES A PERFORMANCE. IF IT DISAPPEARS — ITS A WORK OF ART. LET PEOPLE FOLLOW YOU FOR THE MEANING AND EXPERIENCE OF THE BRAND / PRODUCTS... NOT ONLY FOR THE IMAGE.

 

INCOGNITO

BE INCOGNITO. LEAVE THE STAGE FOR POP STARS. SOMETIMES NO COMMUNICATION, IS ALL THE COMMUNICATION YOU NEED. IF YOU GO MISSING FROM THE SCENE OR ARE INACTIVE ON SOCIAL MEDIA DON'T FRET. GOOD IDEAS NEED EXPERIMENTATION AND TIMES OF SOLITUDE. OBSERVE FROM THE SHADOWS AND APPEAR WHEN THEY LEAST EXPECT IT. THE ELEMENT OF SURPRISE IS ALWAYS AN ELEMENT OF EXCITEMENT.

 

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NEW 

ol·fac·to PHILIA

SCENT, SOUND, SEX. 

 
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