0

PERFUME AS

A Medium 

FOR

 

 
logotype.jpg
dead_flower_6.jpg
 

FOLIE À PLUSIEURS (/THE MADNESS OF MANY) IS AN ART HOUSE PERFUMERY THAT USES SCENT AS A MEDIUM FOR COMMUNICATION, AND FOR EXPANDING THE EMOTIONAL RELATIONSHIP TO ART ACROSS A RANGE OF CREATIVE DISCIPLINES. 

 
 

NEW COLLECTION

ol·fac·to PHILIA

LISTEN, SMELL & CURATE YOUR OWN SCENTS

 
new treatement cock-1.jpg
 

PHILOSOPHY

MANIFESTE
POUR
LA FOLIE / CRÉATIVITÉ / PARFUM

MANIFESTO FOR MADNESS / CREATIVITY / PERFUME

MAKING SCENTS OF NONSCENTS 1 - 23

 

 

N˚— 1 / THE MEDIUM

PERFUME IS A MEDIUM. LIKE THE HAMMER THAT EXTENDS OUR ARMS AND THE WHEEL THAT EXTENDS OUR LEGS, PERFUME IS AN EXTENSION OF OURSELVES.

 

N˚— 2 / USE

PERFUME SHOULD NOT BE USED AS AN ACCESSORY, BUT IT SHOULD BE YOUR ACCESSARY TO CRIMES COMMITTED BY THE HEART. THEY ARE NOT TO BE WORN BY YOU, BUT SHOULD LIVE THROUGH YOU.

 

N˚— 4 / ADDICTION

A GOOD PERFUME IS A NARCOTIC, HIGHLY ADDICTIVE AND SUBVERSIVE. LIKE AN ILLEGAL SUBSTANCE OR REVOLUTION IT IS SUPPRESSED BY COMMERCIAL PERFUMERY, BUT FINDS ITS LIGHT IN DARKNESS AND ITS SPACE IN TINY PLACES.

 

N˚— 5 / IDEAS

LET YOUR IDEAS, BECOME YOUR IDEALS. ANYONE CAN ARRIVE AT A GOOD IDEA FOR A PEFUME, BUT FEW CAN CREATE ONE WITH A TRUE AIM OF ENDEAVOR FREE OF COMPROMISE. 

 

N˚— 6 / SEASONS

PERFUMES DON'T ENGAGE WITH SEASONS, THEY ARE SEASONLESS AND TIMELESS. DON'T CREATE FOR THE MARKET, CREATE THE MARKET. AN ARTISTIC PERFUME TAKES WHATEVER TIME IT NEEDS. DON’T LET THE SCHEDULE OF THE PERFUME INDUSTRY, DISTRIBUTORS OR SHOPS NAVIGATE YOUR CREATIVE PROCESS.

 

N˚— 7 / BRANDING

THE LESS BRANDING THE BETTER. NO BRANDING THE BEST. LET PEOPLE FOLLOW YOU FOR THE MEANING AND NOT ONLY FOR THE IMAGE.

 

N˚— 8 / FAME & LOVE

FAME AND LOVE WILL NEVER COME IN oNE BOTTLE. IF YOU AIM FOR FAME EXPECTING LOVE AND MISS YOUR TARGET, YOU WILL SEE THE TRUE NUMBER OF PEOPLE THAT REALLY LOVE YOU. PUT LOVE IN WHAT YOU DO, AND IF IT'S TRUE, PEOPLE WILL FEEL IT.  AND IF NOT, WHO CARES... AS LONG AS YOUR HAVING FUN.

 

N˚— 9 / EMOTIONS

BE IRRATIONAL, BE DIFFICULT, BE EMOTIONAL. BE WHATEVER YOU FEEL. CREATIVITY CAN NOT EXIST WITHOUT EMOTIONS, MUCH LESS A PERFUME. DO NOT LET ANY BUSINESS PERSON OR ANYONE TELL YOU STOP BEING EMOTIONAL. YOUR BUSINESS IS TO BE CREATIVE AND THE CURRENCY OF CREATIVITY IS FEELINGS. 

...READ MORE

 
 

PERFUME

Le Cinéma Olfactif

FILM PROGRAM & FRAGRANCE ARCHIVE

 
daisies_jp.png