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PERFUME AS

A Medium 

FOR

 

 
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FOLIE À PLUSIEURS (/MADNESS OF MANY) IS THE CONTEMPORARY PERFUMERY OF STUDIO FOLIE THAT USES FRAGRANCES AS A DEVICE FOR DEEPENING AND EXPANDING THE EXPERIENCE OF ART ACROSS A RANGE OF CREATIVE DISCIPLINES. ALL PERFUMES RELEASED UNDER FOLIE À PLUSIEURS ARE FROM THE ARCHIVES OF STUDIO FOLIE'S OLFACTIVE wORKS, COLLABORATIONS AND ONGONG CREATIVE CULTURAL PROGRAMS.

 

 

MANIFESTE
POUR
LA FOLIE / CRÉATIVITÉ / PARFUM

FOLIE MANIFESTO: MAKING SCENTS OF NONSCENTS

 

IDEAS

LET YOUR IDEAS, BECOME YOUR IDEALS. ANYONE CAN ARRIVE AT A GOOD IDEA FOR A PEFUME, BUT FEW CAN CREATE ONE WITH A TRUE AIM OF ENDEAVOR FREE OF COMPROMISE. 

 

BRANDING

LESS BRANDING THE BETTER. NO BRANDING THE BEST. IF THE BRANDING DETERIORATES OVER TIME IN ITSELF IT BECOMES A PERFORMANCE. IF IT DISAPPEARS — ITS A WORK OF ART. LET PEOPLE FOLLOW YOU FOR THE MEANING AND EXPERIENCE OF THE BRAND / PRODUCTS... NOT ONLY FOR THE IMAGE.

 

INCOGNITO

BE INCOGNITO. LEAVE THE STAGE FOR POP STARS. SOMETIMES NO COMMUNICATION, IS ALL THE COMMUNICATION YOU NEED. IF YOU GO MISSING FROM THE SCENE OR ARE INACTIVE ON SOCIAL MEDIA DON'T FRET. GOOD IDEAS NEED EXPERIMENTATION AND TIMES OF SOLITUDE. OBSERVE FROM THE SHADOWS AND APPEAR WHEN THEY LEAST EXPECT IT. THE ELEMENT OF SURPRISE IS ALWAYS AN ELEMENT OF EXCITEMENT.

 

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NEW 

ol·fac·to PHILIA

SCENT, SOUND, SEX. 

 
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