The Highest Pursuit Of A Fragrance Is To Extend Beyond The Bottle, The Body, And Traditional Perfume Shop. It Dances In The Depths Of Our Psyche And Paints New Realities. In The Way That Perfume Redefines Space, It Manipulates Time — Continuously Resketching Its Own Form, Vessel And Identity. By Using Fragrance As An Instrument For Expanding The Way That We Experience Artistic Mediums Such As Film, Contemporary Art, Music, Literature, Performance, And Design, Folie À Plusieurs Aims To Elevate The Cultural Value Of Perfume And Broaden Its Emotional, Intellectual And Physical Relationship To Our Human Experience