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PERFUME AS

A Medium 

FOR

 

 
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A DIVISION OF "STUDIO FOLIE", FOLIE À PLUSIEURS (/THE MADNESS OF MANY) IS AN ART HOUSE PERFUMERY THAT USES SCENT AS A DEVICE FOR AMPLIFYING AND EXPANDING THE EXPERIENCE AND MEANING OF ART ACROSS A RANGE OF CREATIVE DISCIPLINES. 

 

MANIFESTE
POUR
LA FOLIE / CRÉATIVITÉ / PARFUM

FOLIE MANIFESTO: MAKING SCENTS OF NONSCENTS

 

IDEAS

LET YOUR IDEAS, BECOME YOUR IDEALS. ANYONE CAN ARRIVE AT A GOOD IDEA FOR A PEFUME, BUT FEW CAN CREATE ONE WITH A TRUE AIM OF ENDEAVOR FREE OF COMPROMISE. 

 

BRANDING

LESS BRANDING THE BETTER. NO BRANDING THE BEST. IF THE BRANDING DETERIORATES OVER TIME IN ITSELF IT BECOMES A PERFORMANCE. IF IT DISAPPEARS — ITS A WORK OF ART. LET PEOPLE FOLLOW YOU FOR THE MEANING AND EXPERIENCE OF THE BRAND / PRODUCTS... NOT ONLY FOR THE IMAGE.

 

FAME & LOVE

FAME AND LOVE WILL NEVER COME IN ONE BOTTLE. IF YOU AIM FOR FAME EXPECTING LOVE AND MISS YOUR TARGET, YOU WILL SEE THE TRUE NUMBER OF PEOPLE THAT REALLY LOVE YOU. PUT LOVE IN WHAT YOU DO, AND IF IT'S TRUE, PEOPLE WILL FEEL IT.  AND IF NOT, WHO CARES... AS LONG AS YOUR HAVING FUN.

 

...READ MORE

 
 

NEW 

ol·fac·to PHILIA

SCENT, SOUND, SEX. 

 
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