Folie À Plusieurs uses scent as a device for deepening the emotional and kinaesthetic engagement with art across a range of creative practices. Launched in 2015 by Kaya, the perfumeries aim is to elevate the cultural value of fragrance and broaden its use and relationship to the human experience. Conceptual olfactive works of limited production, these fragrances are carefully composed and handcrafted by visionary perfumers in concert with works of international artists.
la Folie à Plusieurs / the Madness of Many is inspired by the psychiatric syndrome ‘Folie à Deux’, conceptualized in 19th century French Psychiatry by Charles Lasègue and Jean-Pierre Falret in which symptoms of a delusional belief are transmitted from one individual to another. Folie has taken this condition of ‘Sharing A Madness’ as a creative process for the manner in which each scent is conceptualized and a metaphor for collaboration, creativity and contemporary perfumery.
Folie À Plusieurs